Personal Branding

Rituparna Ghosh on ‘Personal Branding & Storytelling’

With a decade of storytelling on her back, Rituparna Ghosh is the Founder of Your Story BagA writer, editor and storyteller practicing all three forms of storytelling – written, visual and oral, Rituparna is a compulsive storyteller. Always sniffing for a good story to tell, Rituparna feels that her past life as a journalist and television producer taught her the power of good stories.

As a television producer, Rituparna has clocked nearly 300 hours of television programming that includes social, historical and political documentaries, sports, lifestyle and travel shows, investigative shows and biographies. Rituparna believes that there is a storyteller in each one of us, and one just has to be ‘tickled’ to find that secret story bone. Children and adults alike need stories and telling skills all their life, to make sense of the world and give shape to their ideas!

What You’ll Learn In This Mentor Chat

“Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You.”

–Tom Peters

Personal Branding is no longer a “nice to have”; it’s an essential exercise for all women who want to advance and thrive in their careers and businesses.

Personal Branding is about identifying and then communicating what makes you You; in other words, what makes you unique and relevant to your target audience, so that you can reach your career and/or business goals. Personal branding is very powerful because it sends a clear, consistent message about who you are and what you have to offer. If you can understand and differentiate your personal story, and how it connects to your core values as well as that of your target audience, you can use this information to separate yourself from your competitors and really stand out.

In this Mentor Chat, Rituparna helps us understand how storytelling, in particular, can be an effective tool for building your personal brand given the power of stories to inspire, instruct and help forge a deeper connection.

At 1:10 – What is a personal brand? 

At 3:45 – What are the benefits of taking ownership of your personal brand? 

At 7:37 – How can storytelling  be an effective tool for personal branding? 

At 14:18 – What are the 3 stories every woman should have in her Story Bag? 

At 18:50 – What are the key elements a good story should have from a personal branding perspective? 

The Mentor Chat

Additional Resources

For more great training from Rituparna Ghosh, and tips and insights on Storytelling, click on the link below:

http://www.yourstorybag.com/