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Shenomics Ebook

She Leads with an Authentic Brand

At Shenomics We View Personal Branding…

….not simply as superficial packaging that you might create to project a certain image to the world, but as a much deeper exercise.

At the root of it, personal branding is about uncovering your core essence; it’s about owning and expressing an authentic identity. It’s about building awareness around the things that make you uniquely you, such as your values, your passions, your strengths and your vision for yourself and the world. The process of personal branding, therefore, is a journey to using your self-awareness to actualise the best version of yourself. At Shenomics, we call this building your brand from the inside-out.

In this book, you will meet 22 exceptional women who in their own way, through the ups and downs of their lives and careers, courageously went about discovering their best self, and through the awe-inspiring brands that they have built, are now making a significant dent in the world – as entrepreneurs, as leaders, as change-makers, as creators and so much more.

22 Trail-Blazing Women Who Feature In The Book

Strategic Global Black Belt Lead, Microsoft

Aarti Saran
Senior Director - Talent Development (APAC), LinkedIn

Ann Ann Low
Chief of Staff, Indihood | Promoter & Co-Founder, DeepKey Co.

Deepti Dayal
Senior Director Software Engineering, GE Healthcare

Hema G
Director - Cross Market (USA), Kyndryl India

Indira Jois
Senior Director India COE, Dell Technologies

Kavita Mehra
Partner, KPMG India

Lata Daswani
Regional Consultant - Culture, Diversity & Inclusion, Dell

Natasha Shirazi
Leadership Coach

Priti Sanghavi
Director, Gen AI, Microsoft

Ranjani Mani
Managing Director, Broadridge India

Sheenam Ohrie
Founding Director - Centre for Entrepreneurship, Ramaiah University

Sonali Gupta
Managing Director, Head of Global Banking GSC, HSBC

Swayta Murarka
Director / Principal Program Manager, Microsoft

Aditi Garg
Founder & CEO, Copylove

Gunjan Pai
Founder & CEO, Bare Necessities

Sahar Mansoor
VP - Global HR Operations & Shared Service Program Management, Alstom

Shyamala Jhaveri
Engineering Leader, Roche Information Solutions India

Surekha Mandadi
Divisional Head - Cash, Payments, Banking & Loan Operations, Northern Trust

Grace Mary Vasanthi
Executive Director, JPMorgan Chase & Co

Sushma Chakkirala
Founder & Chief Creative Storyteller, Pink Lemonade

Tina Mansukhani Garg
Director & CMO, Spinning Wheels

Bhuvana Subramanyan
Strategic Global Black Belt Lead, Microsoft

Aarti Saran

Aarti Saran’s professional journey spans two decades in the world of tech sales. From her childhood in Srinagar, a place marred by unrest and adversity, to her current role as a global leader at Microsoft, her self-belief shines through. Aarti did not build her brand intentionally and, even today, treats it as a gateway for her to create an impact.
Senior Director - Talent Development (APAC), LinkedIn

Ann Ann Low

Ann Ann Low’s journey has taken her from the role of a consultant, providing valuable support, to a dynamic position in HR where she specialises in fostering the growth and success of others. Her perspective on building a personal brand keeps authenticity paramount and recommends speaking up when a decision clashes with one’s values.
Chief of Staff, Indihood | Promoter & Co-Founder, DeepKey Co.

Deepti Dayal

Deepti Dayal’s personal brand radiates amidst a vast sea of talent. A marketing and corporate communication virtuoso, her prowess has graced Dell, ING, EY, Cognizant, and Google. She meticulously selects the right projects, people and leaders to propel her career forward, and works with strategic precision on building her brand.
Senior Director Software Engineering, GE Healthcare

Hema G

A strategic leader with 25 years of IT experience, Hema G’s self-effacing demeanour belies her confidence and unyielding integrity. She embraces personal branding not as a selfish pursuit but as a means to empower those who look up to her. In her view, it is a practice towards a larger cause than the self.
Director - Cross Market (USA), Kyndryl India

Indira Jois

Over the 25 years in the IT/ITES Industry, Indira Jois has consciously built a brand that represents a problem-solving approach, curiosity and inclusivity. Having been in multiple global roles, Indira credits one core choice that has helped her build and amplify her personal brand – seizing opportunities for meaningful stretch assignments.
Senior Director India COE, Dell Technologies

Kavita Mehra

Kavita Mehra, with a distinguished career spanning 23 years, has navigated diverse roles ranging from frontline sales to customer operations and strategic leadership. Her personal brand, cultivated from the outset, actively challenges stereotypes and weaves a narrative that enriches her professional journey.
Partner, KPMG India

Lata Daswani

Lata Daswani’s enviable and extraordinary journey is a testament to her clear professional vision right from the start. Her personal brand has come to be, organically, through her consistently aligning her actions with her words, connecting with like- minded individuals, and shining a light on others.
Regional Consultant - Culture, Diversity & Inclusion, Dell

Natasha Shirazi

Natasha Shirazi’s emphasis on creating a personal brand that reflects one’s beliefs, values, and interests aligns with the contemporary understanding of personal branding. In today’s competitive professional landscape, she believes it’s important to not only showcase skills and expertise but also present a coherent and authentic personal brand.
Leadership Coach

Priti Sanghavi

After a successful career of nearly two decades in the banking sector, working with top international banks, Priti Sanghavi has now turned a new leaf and is embracing her passion for yoga and coaching. Fairly new to building her personal brand, she views the process akin to sowing a seed, nurturing it daily and patiently waiting for it to bloom.
Director, Gen AI, Microsoft

Ranjani Mani

Ranjani Mani’s trifecta, in a career spanning two decades, is product, AI and data. She has built and scaled global teams, mentors Deep-Tech and Gen AI startups, is a TEDx speaker, podcast host, and a LinkedIn Top Voice in Tech for whom personal branding began simply as a way to strengthen her understanding of self.
Managing Director, Broadridge India

Sheenam Ohrie

Sheenam Ohrie’s career spans three decades with roles at Oracle, SAP, Infosys, and Dell, culminating in her current position as the Managing Director of Broadridge India. As a woman leader charting her path in tech, she understands the value of perceptions. And strongly believes that one’s brand must evolve with every transition.
Founding Director - Centre for Entrepreneurship, Ramaiah University

Sonali Gupta

With over 25 years of multi-faceted experience as a technologist, research scholar, entrepreneurship educator, and ecosystem builder, Sonali Gupta has excelled at several different professions and nurtured passions just as varied. Her brand building is an exercise in shining in diverse fields and changing tracks – on her own terms.
Managing Director, Head of Global Banking GSC, HSBC

Swayta Murarka

Swayta Murarka, a visionary business leader with 20 years in investment banking, embodies strategic thinking and champions self-belief, balance, exploration, fostering connections, inspiring others, and diversity and inclusion. She firmly believes, backed by evidence, in the transformative impact of personal brand on collective progress.
Director / Principal Program Manager, Microsoft

Aditi Garg

Aditi Garg was born and educated in a small town in India. Setting examples of many firsts for the women in her family, she truly believes that where one starts from influences one’s journey but does not define it. Her approach to personal branding is philosophical, and in being that, it is quite unique.
Founder & CEO, Copylove

Gunjan Pai

Gunjan lost her biggest cheerleader – her husband – and co-founder of Copylove, to a critical illness five years ago. Overnight, it became crucial for her to expand her identity from who she was to who she had to become for both her little son and her business to flourish. Personal branding was a choice but, in some ways, also a necessity for Gunjan.
Founder & CEO, Bare Necessities

Sahar Mansoor

Sahar Mansoor, ex-Cambridge, ex-WHO, Acumen Fellow, Green Citizen at UNESCO, and a Penguin author, founded her social entrepreneurial venture from the blend of passion, purpose, and a commitment to positive change. Personal branding, in her view, is a unique opportunity for women to celebrate themselves.
VP - Global HR Operations & Shared Service Program Management, Alstom

Shyamala Jhaveri

In her early career in the US, Shyamala Jhaveri discovered the power of speaking up, a lesson that has since shaped her personal brand throughout her 20+ years of working life. Consciously building her brand and showcasing it professionally, while keeping its ethos sacrosanct in her personal life, she believes are two sides of the same coin.
Engineering Leader, Roche Information Solutions India

Surekha Mandadi

Starting out as a software engineer in a domain where few women participated, Surekha Mandadi had to build not only her technical skills but also – and more importantly – her influencing skills. Today, in the role of an engineering leader, she has crafted a brand statement that guides her, while keeping her core values central.
Divisional Head - Cash, Payments, Banking & Loan Operations, Northern Trust

Grace Mary Vasanthi

Grace Mary Vasanthi’s journey, spanning over 27 years in the banking industry, unveils a narrative of overcoming challenges, embracing opportunities, and crafting a personal brand that resonates with authenticity and resilience. It’s one that transcends job titles and she carries her brand, ‘Grace’, true to her name.
Executive Director, JPMorgan Chase & Co

Sushma Chakkirala

Like most engineers, Sushma Chakkirala’s career followed a natural progression from being a developer to a team lead, then a manager and a leader. Moving past initial skepticism, she now promotes meaningful branding, which is really about what she stands for and how she wants others to remember her.
Founder & Chief Creative Storyteller, Pink Lemonade

Tina Mansukhani Garg

From being a computer engineer with a penchant for literature to founding Pink Lemonade, a respected branding and marketing agency, Tina Mansukhani Garg chose the path without any experience or mentor in the industry. Certain that a company gains from projecting its leader, personal branding makes solid business sense for Tina.
Director & CMO, Spinning Wheels

Bhuvana Subramanyan

Bhuvana Subramanyan has had a dynamic and rewarding career of over 27 years in the field of marketing. Ex-TNT, ex-IBM and ex-Randstad, she is a storyteller adept at engaging and influencing diverse audiences. Bhuvana believes building a personal brand is a delicate task and, therefore, requires thoughtful curation.

About the Curator

Tapshi Dhanda is the editor and curator of this book, and has with great skill and care brought these stories to life. She has built into the e-book a cohesiveness which allows each independent story to shine, while simultaneously being an indispensable part of the collective arc of the book.

Tapshi is a freelance writer and editor with over 10 years of experience spanning print and digital publications, as well as content strategy, design and curation. At Shenomics, she is the Curation and Community Resources Specialist who creates our newsletters, guides, and ebooks.

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She Leads with an Authentic Brand