Apurva Purohit is the CEO of Radio City, India’s leading FM brand that’s across all major cities in India, and consistently voted as one of the best places to work in Media, not to mention among the top 25 Great Places to Work across industries.

Considered one of the most influential women in the media and entertainment industry in India today, Apurva’s 25-year illustrious career includes successfully launching major TV brands like Zoom, India’s first lifestyle channel, and spearheading the re-launch strategy for Zee TV.

Apurva also currently serves of the Boards of multiple companies like Mindtree Ltd, Meru Travel Solutions Ltd and Midday Infomedia.

Apurva is the author of the national best–selling book “Lady, You’re not a Man – the Adventures of a Woman at Work”, published by Rupa Publications, which is currently getting translated into several regional languages.

To top it all, Apurva is a passionate advocate for creating better opportunities for women at work, and you can find her regularly giving talks on women and leadership, as well as being a willing mentor to many.

What You’ll Learn In This Mentor Chat

In this Mentor Chat, Apurva Purohit lays out her 3-part framework for success for women at work, as detailed in her book, “Lady, You’re Not a Man”. Born out of 25-years of experience in her own career, this is a simple yet powerful framework that any woman can use at any stage in her career to fulfill her highest career aspirations.

At 2:56: How has the conversation around women at work evolved over the last 25 years in India?

At 4:40: Apurva Purohit’s biggest motivation for writing her book, and creating this framework.

At 6:25  Idea #1: ACCEPT

Why accepting and embracing the advantages as well as the challenges that come to you by virtue of being a woman are the keys to your success.

At 10:00 Idea #2: ADAPT 

How and why you should adapt your environment to help fuel your personal growth and success.

At 14:20 Idea #3: ACHIEVE

How taking ownership of your career decisions and owning your success creates a strong foundation for sustained success in your career.

The Mentor Chat

Additional Resources

If you would like to join Apurva in the conversation on issues relevant to women at work, please visit https://www.womenatwork.co.in/.

You can get Apurva’s best-selling book: “Lady, You’re Not A Man” at Amazon and Flipkart.