….not simply as superficial packaging that you might create to project a certain image to the world, but as a much deeper exercise. At the root of it, personal branding is about uncovering your core essence; it’s about owning and expressing an authentic identity. It’s about building awareness around the things that make you uniquely you, such as your values, your passions, your strengths and your vision for yourself and the world. The process of personal branding, therefore, is a journey to using your self-awareness to actualise the best version of yourself. At Shenomics, we call this building your brand from the inside-out.

In this book, you will meet 22 exceptional women who in their own way, through the ups and downs of their lives and careers, courageously went about discovering their best self, and through the awe-inspiring brands that they have built, are now making a significant dent in the world – as entrepreneurs, as leaders, as change-makers, as creators and so much more.