Working on my Brand changed everything for me…

Dear Friend,

Tell me something.

Have you ever had a brilliant idea? But, instead of moving forward with it, you find yourself constantly preparing to do something about it, but never quite taking action?

You keep gathering a lot of information – through books, courses, podcasts, YouTube – but you don’t take the steps necessary to put your plans into action? You keep telling yourself that you will start “someday,” but that day never seems to come?

This is often referred to as “Failure to Launch” and it is rooted in perfectionism and a fear of failure. You’re not sure how your idea or work might be perceived, so you keep procrastinating.

This was me.

After founding Shenomics as a mindful leadership platform to help women thrive in their careers, I had an idea. “Let’s make short bite-sized videos on mindfulness.”

It sounded brilliant. It would help and inspire so many women, giving them a weekly dose of wisdom, inspiration and practical guidance.

What did I do next?

Nothing. Absolutely nothing.

I sat on the idea. One year went by, then two, then three.

Why did I just sit on the idea?

Because “…but what if the videos aren’t good.”
“What if people think I’m not making any sense?”
“Do I really want to risk being judged by everyone?”

However, the thought of not creating more value in the world just kept eating away at me. And, I had to finally ask myself, what would cause greater discomfort – people potentially judging me or the pain of never fully expressing myself?

I didn’t want to go to my grave with an unlived life within me, and so, bit by bit, I started sharing – one post here, one talk here, one video here – more and more.

People found them to be of value. Appreciation started pouring in, then acclaim, and then one business opportunity after another came knocking on my doorstep.

Today, I’m a LinkedIn Top Voice, and I travel around the world sharing my voice with the world. Just last week I was in Korea giving a Keynote Talk at Moloco’s APAC Women’s Summit.

Why am I sharing this with you? Because working on building my brand and my visibility changed everything for me. And, it can for you too.

So, take that idea you are sitting on and finally put it into action, so that you too build your brand and your visibility in a powerful way.